CASE STUDIES
SEO CASE STUDY 1:
"Leather Craft Emporium" (E-commerce Store)
- The Problem: Online retailer of handcrafted leather goods struggling with low organic traffic and sales.
- Solution: Implemented a comprehensive SEO strategy focusing on keyword research, on-page optimization, technical SEO improvements, content marketing through a blog, and a link-building campaign.
- Metrics:
- Organic Traffic: Increased by 185% over 6 months.
- Organic Revenue: Grew by 140% in the same period.
- Keyword Rankings: Multiple target keywords moved to the first page of Google search results.
- Bounce Rate: Decreased by 25%.
- Conversion Rate (Organic): Improved by 15%.
SEO CASE STUDY 2:
"Reliable Home Services" (Home Services Company)
- The Problem: Home services company wanting to expand service area visibility.
- Solution: Developed localized SEO targeting new service areas by creating dedicated location pages, optimizing Google My Business listings for each area, building local citations and partnerships, and creating location-specific blog content.
- Metrics:
- Organic Traffic from Target Cities: Increased by 130% over 8 months.
- Leads from New Service Areas: Significant generation of new leads
- Keyword Rankings (Location-Specific): Improved rankings for keywords including the names of the new service areas SEO Case Study 3: “The Wellness Hub” (Health & Wellness Blog)
GOOGLE ADS CASE STUDY 1:
"Apex Plumbing Solutions" (Local Service Business)
- The Problem: Home services company wanting to expand service area visibility.
- Solution: Developed localized SEO targeting new service areas by creating dedicated location pages, optimizing Google My Business listings for each area, building local citations and partnerships, and creating location-specific blog content.
- Metrics:
- Organic Traffic from Target Cities: Increased by 130% over 8 months.
- Leads from New Service Areas: Significant generation of new leads
- Keyword Rankings (Location-Specific): Improved rankings for keywords including the names of the new service areas SEO Case Study 3: “The Wellness Hub” (Health & Wellness Blog)
GOOGLE ADS CASE STUDY 2:
"Project Pro Software" (SaaS Company)
- The Problem: SaaS company aiming to increase free trial sign-ups.
- Solution: Launched highly targeted Google Ads campaigns focusing on project management software keywords, refined ad copy highlighting key benefits, segmented audiences based on interests and demographics, optimized landing pages for free trial conversions, and implemented conversion tracking.
- Metrics:
- Free Trial Sign-ups: Increased by 160% within 4 months (from 50 to 130 per month).
- Cost Per Acquisition (CPA) for Free Trials: Reduced by 35% (from $60 to $39).
- Conversion Rate (Ad Clicks to Free Trial): Improved by 20% (from 5% to 6%).
- Quality Score: Improved average Quality Score from 5 to 8.
FACEBOOK ADS CASE STUDY 1:
"EcoChic Threads" (Fashion Brand)
- The Problem: New online fashion brand seeking to quickly build brand awareness and drive online sales.
- Solution: Implemented a multi-stage Facebook Ads strategy focusing on detailed audience targeting, utilizing various campaign objectives (awareness, consideration, conversion), optimizing ad creatives, strategically allocating the advertising budget, and continuously monitoring campaign performance.
- Metrics:
- Website Traffic (from Facebook Ads): Increased by 250% over 3 months.
- Conversion Rate (Facebook Ads): Achieved a conversion rate of 5%.
- Cost Per Acquisition (CPA): Maintained a CPA 30% lower than the initial target ($20 vs $28.57).
- Return on Ad Spend (ROAS): Achieved a ROAS of 6:1.
- Brand Awareness: Increased reach by 180% and Facebook page followers grew by 40% (from 5,000 to 7,000).
